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Marketing Promotions Done
Face To Face?
Face To Face?
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I have always felt that marketing promotions were broadly applied but not very well thought out.
Promotional marketing in some ways is a pretty good idea for a wide variety of things. You can
give out pens, calculators, or other little trinkets with your brand name on it. This is a way to
spend little money on an advertising campaign that will generate some degree of name
recognition. The question of how effective these promotional marketing campaigns are is open,
however. If I open my pen drawer, I will find dozens of promotional pens and erasers in there,
but I couldn't name a single brand offhand. Unless you sell something like stationary which people
associate with pens, these type of promotional giveaways are nothing but a waste of money.
Promotional marketing in some ways is a pretty good idea for a wide variety of things. You can
give out pens, calculators, or other little trinkets with your brand name on it. This is a way to
spend little money on an advertising campaign that will generate some degree of name
recognition. The question of how effective these promotional marketing campaigns are is open,
however. If I open my pen drawer, I will find dozens of promotional pens and erasers in there,
but I couldn't name a single brand offhand. Unless you sell something like stationary which people
associate with pens, these type of promotional giveaways are nothing but a waste of money.
In my opinion – and I always tell my clients this – marketing promotions should only be done for
special purposes. Guerrilla marketing can work wonderfully depending on what kind of product
you sell, but the marketing promotion must be carefully tailored. Just going out into a public
square and holding a contest or giving away a product will not generate any business for you at
all. You need to think strategically.
special purposes. Guerrilla marketing can work wonderfully depending on what kind of product
you sell, but the marketing promotion must be carefully tailored. Just going out into a public
square and holding a contest or giving away a product will not generate any business for you at
all. You need to think strategically.
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Whether you are giving away shot glasses, food, drink mixers, or just T-shirts, people will get
excited about your marketing promotion. If they get to come home with a souvenir of their night,
they will forever associate it with the fun of going out drinking with friends. This is what
successful marketing promotions aim to do – create those kinds of positive associations around
your product or brand name.
Hot summer afternoons are also a great time for marketing promotions. If you are willing to
spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will
absolutely love you. Even if you are giving out something that doesn't strictly go along with the
weather – such as a salty snack – people will still be grateful as long as they get some water with
it. If you can catch people at an unguarded moment, you can gain their brand loyalty before they
even know what hit them. That is what successful marketing promotions are all about. Leave the
brand-name pens at home!
excited about your marketing promotion. If they get to come home with a souvenir of their night,
they will forever associate it with the fun of going out drinking with friends. This is what
successful marketing promotions aim to do – create those kinds of positive associations around
your product or brand name.
Hot summer afternoons are also a great time for marketing promotions. If you are willing to
spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will
absolutely love you. Even if you are giving out something that doesn't strictly go along with the
weather – such as a salty snack – people will still be grateful as long as they get some water with
it. If you can catch people at an unguarded moment, you can gain their brand loyalty before they
even know what hit them. That is what successful marketing promotions are all about. Leave the
brand-name pens at home!
| One of my favorite places to do marketing promotions is at nightclubs and bars. When people are drinking, they will do what they can to win anything. |
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